The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
€50.19
语言 英语 ● 格式 EPUB ● 网页 360 ● ISBN 9780077158408 ● 出版者 McGraw-Hill Education ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 7971357 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
4,410,784 此类电子书
