Eric Tyson & Bob Nelson 
Starting a Business All-in-One For Dummies 

All the essential information in one place

Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business–from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.
This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You’ll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.


* Access six books in one, covering the whole process of starting and running a new business

* Learn how to easily jump the hurdles that many new business owners face

* Tackle taxes, determine the best business model for you, and create a solid plan

* Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager

This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.

表中的内容

Introduction 1

Book 1: Moving from Idea to Reality 5

Chapter 1: Your Business in Context 7

Chapter 2: Refining and Defining Your Business Idea 27

Chapter 3: Creating a Business Model 45

Chapter 4: Finding Your Target Market 63

Chapter 5: Considering a Franchise 79

Book 2: Planning for Your Business 101

Chapter 1: Writing a Business Plan 103

Chapter 2: Finding the Funding 115

Chapter 3: Setting Your Franchise’s Wheels in Motion 135

Chapter 4: Starting a Home-Based Business 167

Chapter 5: Creating an Online Presence for Your Business 193

Chapter 6: Starting with the Right Legal Structure 215

Book 3: Handling Your Finances 229

Chapter 1: Setting Up the Books 231

Chapter 2: Reporting Profit or Loss in the Income Statement 257

Chapter 3: Reporting Financial Condition in the Balance Sheet 281

Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305

Chapter 5: Controlling Costs and Budgeting 327

Chapter 6: Satisfying the Tax Man 363

Book 4: Managing Your Business 381

Chapter 1: Tackling the Hiring Process 383

Chapter 2: Setting Goals 401

Chapter 3: Embracing Corporate Social Responsibility 415

Chapter 4: Managing with Technology 425

Chapter 5: Delegating to Get Things Done 433

Book 5: Marketing and Promotion 445

Chapter 1: Optimizing Your Marketing Program 447

Chapter 2: Laying a Foundation for Growth 465

Chapter 3: Taking Stock of Your Business Image 485

Chapter 4: Forging Your Brand 499

Chapter 5: Creating Marketing Communications That Work 515

Chapter 6: Social Marketing: Facebook, Twitter, Instagram, Linked In, and Pinterest 533

Book 6: Staying in Business 545

Chapter 1: Developing Employees through Coaching and Mentoring 547

Chapter 2: Keeping Your Customers Loyal 563

Chapter 3: Cultivating a Growing Business 575

Index 593

关于作者

Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.

Bob Nelson, Ph D, is considered one of the world’s leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.