Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
€54.90
语言 英语 ● 格式 PDF ● 网页 328 ● ISBN 9781483214214 ● 编辑 George Comstock ● 出版者 Elsevier Science ● 发布时间 2013 ● 下载 3 时 ● 货币 EUR ● ID 5733159 ● 复制保护 Adobe DRM
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