作者: Himanshu Pant

Mr. Himanshu Pant is the writer of this book. He has carved out a niche for himself in the field of advertising. After completing his education from Delhi University, he went to Yale University for doing his MBA. He spent some time there doing jobs but returned to India and joined an ad agency. His creative skills helped him in this field and today he is a well known name behind a lot of successful ad campaigns. He understands the psychology of consumer very well. His loads of experience has been very instrumental in shaping this book.