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Jim Bell & Stephen Brown
Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End

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的封面 Jim Bell & Stephen Brown: Marketing Apocalypse (PDF)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

€46.72

语言英语 ● 格式 PDF ● 网页 314 ● ISBN 9780203360620 ● 编辑 Jim Bell & Stephen Brown ● 出版者 Taylor and Francis ● 发布时间 2003 ● 下载 6 时 ● 货币 EUR ● ID 2289493 ● 复制保护 Adobe DRM

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