Jon Law 
Ukumatshekiselwa kwezindaba ezenziwe izinkampani ezincane 
Indlela yokuThola abaSebenzi abasha, ukwenza iziNzuzo ezingiLenyo, nokuchachiswa Esizweni saseNgenabhanxa

Izindaba zabantu zivele zikhona emhlabeni wonke njengendlela eqhosakazi yamanje yokuhlangana nokukhulumisana. Kubansuntu, nasekuntwini, iziphetho zalesi siguquko zingenamandla amakhulu. Ebhizinisini, iziphetho zikhonaphuzi. Ibhizinisi ngokwesiko lwamanje lwezwekazi lonke lwadijithayelwa lixhomeke izinsizakusebenza ezazingakho amashumi eminyaka nje edlule. Nakuba izingqinamba ezintsha zivele, amabhizinisi amancane asenawo amathuba amakhulukazi kunokwenzeka kulokhuphambili ukuthi amanakane enkundleni yokukhingisana evumela izindaba zabantu nomashesha wedijitali.

Umcabango wokubhala Umashesha we Zindaba zabantu kwama Bhizinisi amancane wafika engqondweni uma umngane wami eyingananembhalo ebesilusafunda ukuze athole indlela yokwenza umashesha wabhizinisana kwizindaba zabantu. Ngaphangelwa ukungabi naminingi olwazi olupheleleyo noluneminingi eyokuvuselelwayo; lembhalo yayisemukisiza uhlelo olungelasidingo, ukukhangisa okwawunganisiwe kuzindaba se Zindabase Feibuki, nokuncoma kwezindaba zabantu okuyakonabisa kwawuhlaya ngokuthi ‘babe umqobo.’ Ngadala umthamo owasiza ngamaqiniso ngamangabanikwabhizinisi ukuthi bathole izikhulu eziyingcosana zezingathengi, bakhiphe ubukhona bohla lwezindaba, basebenzise izinsizakusebenzela ohla lwezindaba ngobuphuluphethe, nokukulisa insokazi zobhizinisi labo ngebizobhizinisi zami ngendlebakhuba amabhizinisana ebhizinisi amancane kusenemavidiyo ayisidluzulwana ebanathengini bezinkulunkulu, alingane nesamba ezaziguqela izithengi ezingcosana nasemavathini amashara.

• Ukuqamba nokwenza ukuthi ilulekahle iwebhusayidi neholedonsa lwezindaba zasemahhovisi.


• Ukwakha uhlaka lwenkampani, uhlaka lokudijithayela, nohlaka lwezindaba zasemahhovisi olulungela ibhizinisi yakho.


• Ukulungisa umbhalo nomakhwaya asiunda kwi Gram, i Feibuki, i Yuthubu, i Tik Toki, i Linked In, nezinye zezindawo ezemukeliweyo kwamabhizinisana amancane.


• Ukubhadala izithengi ngokusuka kwizinqaphela umbhalo nokuvulwa kweziqhwaga ezihlomulisayo.


• Ukuyenganisa phambili imizamo yohla lwezindaba nokuyikhulisa kubelekhwaphakhamisa ngengquzu encane.

Ngokunsumansumako, lembhalo ibeka indlela ephenduliwe yokuthola impumelelo yezokuxhumana ezihambisana nomhlaba wezidaba zasemahhovisi nezohla lwezindaba kubajamalisi nabangamabhizinisi. Umhlaba usudijithayele-uzokumbukela kahle ukungenelela ingangangabuntsuzwana nokukhingisa, noma uzokuqhama lokho ukuze ukwakhe ibhizinisi eliqinile kakhulu?

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