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Kenneth A. Loparo 
e-Shock 2000 
The electronic shopping revolution: strategies for retailers and manufacturers

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的封面 Kenneth A. Loparo: e-Shock 2000 (PDF)
e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
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语言 英语 ● 格式 PDF ● ISBN 9780230389670 ● 出版者 Palgrave Macmillan UK ● 发布时间 1999 ● 下载 6 时 ● 货币 EUR ● ID 2550107 ● 复制保护 Adobe DRM
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