作者: Patricia F. Phalen

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass — a large collection of people mostly unknown to one another — that was …

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass — a large collection of people mostly unknown to one another — that was …

Writing Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of co …

Writing Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of co …

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Respondi …

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Respondi …