Wang Ke 
Reverse Thinking for Sales 

This book points out that the essence of sales is not selling, but helping customers to buy together based on sales practice. It starts from the customer-centered buyer’s sales model, and makes a detailed introduction to the problems of how salespeople think for customers, how to win customers’ trust, and how to dispel customers’ purchasing doubts. Hope it gives salesmen good guidance for their work. In this way, salesmen could establish a good reputation, and customers would come to find them, which would achieve a real win-win situation. This book is rich in content, clear in statement, and easy to understand with the combination of classic cases and operations. In addition, there are illustrations and explanations, which are easy to read and make it clear at a glance.