William J. Bernstein 
Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk 

Time-Tested Techniques – Safe, Simple, and Proven Effective – for Building Your Own Investment Portfolio."As its title suggest, Bill Bernstein’s fine book honors the sensible principles of Benjamin Graham in the Intelligent Investor Bernstein’s concepts are sound, his writing crystal clear, and his exposition orderly. Any reader who takes the time and effort to understand his approach to the crucial subject of asset allocation will surely be rewarded with enhanced long-term returns."- John C. Bogle, Founder and former Chief Executive Officer, The Vanguard Group President, Bogle Financial Markets Research Center Author, common Sense on Mutual Funds."Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well – and with minimal ‘help’ from professional Wall Street."- Robert Barker, Columnist, Business Week."I go home and tell my wife sometimes, ‘I wonder if [Bernstein] doesn’t know more than me.’ It’s humbling."- John Rekenthaler, Research Chief, Morningstar Inc.William Bernstein is an unlikely financial hero. A practicing neurologist, he used his self-taught investment knowledge and research to build one of today’s most respected investor’s websites. Now, let his plain-spoken The Intelligent Asset Allocator show you how to use the time-honored techniques of asset allocation to build your own pathway to financial security – one that is easy-to-understand, easier-to-apply, and supported by 75 years of solid history and wealth-building results.