Bernhard Swoboda & Dirk Morschett: European Retail Research (PDF) < الصناعات الفردية < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Bernhard Swoboda & Dirk Morschett
European Retail Research
2009 | Volume 23 Issue I

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غلاف Bernhard Swoboda & Dirk Morschett: European Retail Research (PDF)

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قائمة المحتويات

How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands.- The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model.- Direct Selling: Consumer Profile, Clusters and Satisfaction.- Logistics Service Quality and Technology Investment in Retailing.- Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?.- Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes.- An Assessment of Wal-Mart’s Global Expansion Strategy in the Light of its Domestic Strategy.- Retailing in Germany: Current Landscape and Future Trends.- The Finnish Retail Market: Overview.

عن المؤلف

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

لغة الإنجليزية ● شكل PDF ● صفحات 218 ● ISBN 9783834982032 ● حجم الملف 0.9 MB ● محرر Bernhard Swoboda & Dirk Morschett ● الناشر Betriebswirtschaftlicher Verlag Gabler ● مدينة Wiesbaden ● بلد DE ● نشرت 2009 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 2209694 ● حماية النسخ DRM الاجتماعية

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Bernhard Swoboda Dirk Morschett Thomas Rudolph Peter Schnedlitz Hanna Schramm-Klein

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