Електронна книга > Суспільствознавство > Економіка > окремі гілки > Bernhard Swoboda & Dirk Morschett: European Retail Research (PDF)

Bernhard Swoboda & Dirk Morschett
European Retail Research
2009 | Volume 23 Issue I

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Обкладинка Bernhard Swoboda & Dirk Morschett: European Retail Research (PDF)

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How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands.- The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model.- Direct Selling: Consumer Profile, Clusters and Satisfaction.- Logistics Service Quality and Technology Investment in Retailing.- Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?.- Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes.- An Assessment of Wal-Mart’s Global Expansion Strategy in the Light of its Domestic Strategy.- Retailing in Germany: Current Landscape and Future Trends.- The Finnish Retail Market: Overview.

Про автора

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Мова Англійська ● Формат PDF ● Сторінки 218 ● ISBN 9783834982032 ● Розмір файлу 0.9 MB ● Редактор Bernhard Swoboda & Dirk Morschett ● Видавець Betriebswirtschaftlicher Verlag Gabler ● Місто Wiesbaden ● Країна DE ● Опубліковано 2009 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 2209694 ● Захист від копіювання Соціальний DRM

Більше електронних книг того самого автора / Редактор

Bernhard Swoboda Dirk Morschett Thomas Rudolph Peter Schnedlitz Hanna Schramm-Klein

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