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How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands.- The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model.- Direct Selling: Consumer Profile, Clusters and Satisfaction.- Logistics Service Quality and Technology Investment in Retailing.- Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?.- Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes.- An Assessment of Wal-Mart’s Global Expansion Strategy in the Light of its Domestic Strategy.- Retailing in Germany: Current Landscape and Future Trends.- The Finnish Retail Market: Overview.Sobre o autor
Prof. Dr. Dirk Morschett, University of Fribourg, SwitzerlandProf. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany
Língua Inglês ● Formato PDF ● Páginas 218 ● ISBN 9783834982032 ● Tamanho do arquivo 0.9 MB ● Editor Bernhard Swoboda & Dirk Morschett ● Editora Betriebswirtschaftlicher Verlag Gabler ● Cidade Wiesbaden ● País DE ● Publicado 2009 ● Carregável 24 meses ● Moeda EUR ● ID 2209694 ● Proteção contra cópia DRM social
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