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Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis
Models and Designs

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غلاف Pallavi Chitturi & Damaraju Raghavarao: Choice-Based Conjoint Analysis (PDF)

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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لغة الإنجليزية ● شكل PDF ● صفحات 192 ● ISBN 9781420099973 ● الناشر CRC Press ● نشرت 2010 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2380775 ● حماية النسخ Adobe DRM

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Pallavi Chitturi Damaraju Raghavarao James B. Wiley Philadelphia, Pennsylvania, USA) Chitturi Pallavi (Temple University Philadelphia, Pennsylvania, USA) Raghavarao Damaraju (Temple University Philadelphia, Pennsylvania, USA) Wiley James B. (Temple University

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