Ebook > Human Sciences > Psychology > Pallavi Chitturi & Damaraju Raghavarao: Choice-Based Conjoint Analysis (PDF)

Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis
Models and Designs

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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

€62.18

Language English ● Format PDF ● Pages 192 ● ISBN 9781420099973 ● Publisher CRC Press ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 2380775 ● Copy protection Adobe DRM

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Pallavi Chitturi Damaraju Raghavarao James B. Wiley Philadelphia, Pennsylvania, USA) Chitturi Pallavi (Temple University Philadelphia, Pennsylvania, USA) Raghavarao Damaraju (Temple University Philadelphia, Pennsylvania, USA) Wiley James B. (Temple University

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