Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Taal Engels ● Formaat PDF ● Pagina’s 192 ● ISBN 9781420099973 ● Uitgeverij CRC Press ● Gepubliceerd 2010 ● Downloadbare 6 keer ● Valuta EUR ● ID 2380775 ● Kopieerbeveiliging Adobe DRM
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