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Stephen Brown & Darach Turley
Consumer Research
Postcards From the Edge

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غلاف Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:

* chronicle, composition and fabulation in consumer research

* postmodern approaches to pluralism in consumer research

* marketing in cyberspace

* poststructuralism in marketing

* semiotics in marketing and consumer research

€20.03

شكل PDF ● صفحات 428 ● ISBN 9781134690039 ● محرر Stephen Brown & Darach Turley ● الناشر Taylor and Francis ● نشرت 2005 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 4156437 ● حماية النسخ Adobe DRM

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Stephen Brown Darach Turley

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