Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
€20.03
Format PDF ● Strony 428 ● ISBN 9781134690039 ● Redaktor Stephen Brown & Darach Turley ● Wydawca Taylor and Francis ● Opublikowany 2005 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4156437 ● Ochrona przed kopiowaniem Adobe DRM
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