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Summary: Guerrilla Marketing Goes Green 
Review and Analysis of Conrad and Horowitz’ Book

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The must-read summary of Jay Conrad Levinson and Shel Horowitz’s book: ‘Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet’.
This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz’s book ‘Guerrilla Marketing Goes Green’ shows how ethical marketing not only feels better but, in today’s economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors.




Added-value of this summary:

• Save time

• Understand key principles

• Expand your knowledge




To learn more, read ‘Guerrilla Marketing Goes Green’ and find out how green marketing can lead to success in today’s business environment.

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Language English ● Format EPUB ● Pages 48 ● ISBN 9782806246363 ● File size 1.4 MB ● Publisher Business Book Summaries ● Country BE ● Published 2013 ● Downloadable 24 months ● Currency EUR ● ID 5230022 ● Copy protection Social DRM

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