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Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Couverture du Manfred Bruhn: Marketing (PDF)

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 13. Auflage wurden alle Kapitel aktualisiert.

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Langue Allemand ● Format PDF ● ISBN 9783658098032 ● Maison d’édition Springer Fachmedien Wiesbaden ● Publié 2016 ● Téléchargeable 3 fois ● Devise EUR ● ID 6384526 ● Protection contre la copie Adobe DRM

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