Ebook > Social Sciences > Economy > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

Support

Adobe DRM

Cover of Manfred Bruhn: Marketing (PDF)

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 13. Auflage wurden alle Kapitel aktualisiert.

€23.56

Language German ● Format PDF ● ISBN 9783658098032 ● Publisher Springer Fachmedien Wiesbaden ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6384526 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

244,320 Ebooks in this category

Cover of Csongor Istvan (University of Szeged, Hungary) Nagy: Global Values and International Trade Law

Csongor Istvan (University of Szeged, Hungary) Nagy: Global Values and International Trade Law

Exploring the relationship and interaction between economic interests and normative non-trade values, this book argues that the emergence and development of non-trade values is based on a complex …

Cover of Antonio Specchia: Customer Relationship Management (CRM) for Medium and Small Enterprises

Antonio Specchia: Customer Relationship Management (CRM) for Medium and Small Enterprises

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that busin …

Cover of Ruth M. (Northumbria University, UK) Crabtree & James J. (University of Georgia, USA) Zhang: Sport Marketing in a Global Environment

Ruth M. (Northumbria University, UK) Crabtree & James J. (University of Georgia, USA) Zhang: Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of …

Cover of Manviri (Department of Chemistry, MNIT Jaipur, JLN MARG, India) Rani & Uma (Dr B R Ambedkar Nat Ins of Tech Jalandhar, India) Shanker: Liquid and Crystal Nanomaterials for Water Pollutants Remediation

Manviri (Department of Chemistry, MNIT Jaipur, JLN MARG, India) Rani & Uma (Dr B R Ambedkar Nat Ins of Tech Jalandhar, India) Shanker: Liquid and Crystal Nanomaterials for Water Pollutants Remediation

Nanoscience technology is playing a vital role in multidisciplinary research due to its unique characteristics at nanoscale as compared to bulk materials. In view of such excellent properties, like …

Cover of Jay (Pandit Deendayal Petroleum University, India) Gohil & Manan (Pandit Deendayal Petroleum Uni, India) Shah: Application of Big Data in Petroleum Streams

Jay (Pandit Deendayal Petroleum University, India) Gohil & Manan (Pandit Deendayal Petroleum Uni, India) Shah: Application of Big Data in Petroleum Streams

The book aims to provide comprehensive knowledge and information pertaining to application or implementation of big data in the petroleum industry and its operations (such as exploration, production, …

Cover of Chunlei (Chunlei Zhao, Tsinghua University, PR China.) Zhao: International Investment and Dispute Settlement

Chunlei (Chunlei Zhao, Tsinghua University, PR China.) Zhao: International Investment and Dispute Settlement

This book analyzes the dispute settlement mechanisms under the EU-China Comprehensive Agreement on Investment (CAI), including the already established mechanisms for general state-to-state dispute …

Cover of Alba Gonzalez Jacome: Traditional Mexican Agriculture

Alba Gonzalez Jacome: Traditional Mexican Agriculture

This long-needed book highlights how traditional Mexican agriculture has changed according to environmental, climatic, geographical, social and cultural conditions. Grounded in …

Cover of Rui Yang & Maiying Zhong: Machine Learning-Based Fault Diagnosis for Industrial Engineering Systems

Rui Yang & Maiying Zhong: Machine Learning-Based Fault Diagnosis for Industrial Engineering Systems

This book provides advanced techniques for precision compensation and fault diagnosis of precision motion systems and rotating machinery. Techniques and applications through experiments and case …

Cover of Selina (Brunel University, London) Keesoony: Tax Avoidance and the Law

Selina (Brunel University, London) Keesoony: Tax Avoidance and the Law

Tax Avoidance and the Law is a helpful guide for undergraduate and postgraduate students who want a thorough understanding of this dynamic area of law. The book is written in a way which is easy to …

Cover of Wesam Salah (Civil and Env Engineering Dep, Malaysia) Alaloul: Cyber-Physical Systems in the Construction Sector

Wesam Salah (Civil and Env Engineering Dep, Malaysia) Alaloul: Cyber-Physical Systems in the Construction Sector

Cyber-Physical Systems (CPSs) are mechanisms for monitoring and controlling processes using computer-based algorithms. In the construction industry, CPSs help to increase the viability of …