Ebook > Sciences sociales > Economie > Om Gupta: Advertising In India (ePUB)

Om Gupta
Advertising In India
Trends And Impact

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Couverture du Om Gupta: Advertising In India (ePUB)

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.

€100.18

Langue Anglais ● Format EPUB ● Pages 88 ● ISBN 9789351287094 ● Maison d’édition Kalpaz Publications ● Publié 2005 ● Téléchargeable 3 fois ● Devise EUR ● ID 5405372 ● Protection contre la copie Adobe DRM

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