Ebook > Scienze sociali > Economia > Om Gupta: Advertising In India (ePUB)

Om Gupta
Advertising In India
Trends And Impact

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Copertina di Om Gupta: Advertising In India (ePUB)

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.

€99.71

Lingua Inglese ● Formato EPUB ● Pagine 88 ● ISBN 9789351287094 ● Casa editrice Kalpaz Publications ● Pubblicato 2005 ● Scaricabile 3 volte ● Moneta EUR ● ID 5405372 ● Protezione dalla copia Adobe DRM

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