G. Corbetta & Kenneth A. Loparo 
Strategies for Longevity in Family Firms 
A European Perspective

The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. The authors illustrate their arguments with examples drawn from their direct knowledge of representative Italian and European family firms.

Table of Content

List of Tables List of Figures Acknowledgements Introduction: Strategies for Longevity in Family Firms Some Myths about Family Firms Unique Characteristics of Family Firms Analyzing Family Firms: Tools and Contents Successful Family Firms Competitive Strategies in Family Firms Diversifying the Family Estate Financial Strategies Organizational Strategies Institutional Strategies The Process of Generational Change Transition Processes and ‘Third Parties’ Bibliography

About the author

GUIDO CORBETTA is Professor of Strategic Management and AId AF-Alberto Falck Professor of Strategic Management in Family Business at Bocconi University, Italy. He is also Senior faculty member of the SDA Bocconi Business School and member of the editorial committee of
Entrepreneurship Theory
and Practice and
Family Business Review. He is a Fellow of IFERA (International Family Enterprise Research Academy).
CARLO SALVATO is an Associate Professor of strategic management in the Department of Management & Technology, Bocconi University, Italy, where he collaborates with the AId AF-Alberto Falck Chair in strategic management in family business. He is also an associate editor of the
Family Business Review.