Ebook > Scienze sociali > Economia > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

Supporto

Adobe DRM

Copertina di Manfred Bruhn: Marketing (PDF)

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. In der 8. Auflage wurde die bewährte Gliederung des Buches beibehalten. Alle Kapitel wurden überarbeitet und auf den neuesten Stand gebracht. Neue Entwicklungen in der Vertriebspolitik und im Online-Marketing wurden integriert.

€22.48

Lingua Tedesco ● Formato PDF ● ISBN 9783834990273 ● Casa editrice Gabler Verlag ● Scaricabile 3 volte ● Moneta EUR ● ID 6364944 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

243.959 Ebook in questa categoria

Copertina di Jan-Erik (University of Tampere, Finland) Johanson & Jarmo (University of Tampere, Finland) Vakkuri: Hybrid Governance, Organisations and Society

Jan-Erik (University of Tampere, Finland) Johanson & Jarmo (University of Tampere, Finland) Vakkuri: Hybrid Governance, Organisations and Society

The era of hybrid governance is here. More and more organizations occupy a position between public and private ownership. And value is created not through business or public interests alone, but …

Copertina di Jaejin (Northern Illinois University, United States) Hwang & Youngjin (Pitney Bowes, Acadia Ln, Shelton, CT, United States) Yoon: Data Analytics and Visualization in Quality Analysis using Tableau

Jaejin (Northern Illinois University, United States) Hwang & Youngjin (Pitney Bowes, Acadia Ln, Shelton, CT, United States) Yoon: Data Analytics and Visualization in Quality Analysis using Tableau

Data Analytics and Visualization in Quality Analysis using Tableau goes beyond the existing quality statistical analysis. It helps quality practitioners perform effective quality control and analysis …

Copertina di Mohd. (CSIR-INDIAN INSTITUTE OF INTEGRATIVE MEDICINE, JAMMU AND KASHMIR) Shahnawaz: Biotechnological Approaches to Enhance Plant Secondary Metabolites

Mohd. (CSIR-INDIAN INSTITUTE OF INTEGRATIVE MEDICINE, JAMMU AND KASHMIR) Shahnawaz: Biotechnological Approaches to Enhance Plant Secondary Metabolites

Thousands of secondary metabolites are produced by plants to withstand unfavourable environmental conditions and are important molecules for nutraceutical, agro, cosmetic and pharmaceutical …

Copertina di Jay (University of Auckland, New Zealand) Gao: Fundamentals of Spatial Analysis and Modelling

Jay (University of Auckland, New Zealand) Gao: Fundamentals of Spatial Analysis and Modelling

This textbook provides comprehensive and in-depth explanations of all topics related to spatial analysis and spatiotemporal simulation, including how spatial data are acquired, represented digitally, …

Copertina di Csongor Istvan (University of Szeged, Hungary) Nagy: Global Values and International Trade Law

Csongor Istvan (University of Szeged, Hungary) Nagy: Global Values and International Trade Law

Exploring the relationship and interaction between economic interests and normative non-trade values, this book argues that the emergence and development of non-trade values is based on a complex …

Copertina di Mike Moorman: Key Account Management Excellence in Pharma & Medtech

Mike Moorman: Key Account Management Excellence in Pharma & Medtech

Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and …

Copertina di Antonio Specchia: Customer Relationship Management (CRM) for Medium and Small Enterprises

Antonio Specchia: Customer Relationship Management (CRM) for Medium and Small Enterprises

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that busin …

Copertina di Ruth M. (Northumbria University, UK) Crabtree & James J. (University of Georgia, USA) Zhang: Sport Marketing in a Global Environment

Ruth M. (Northumbria University, UK) Crabtree & James J. (University of Georgia, USA) Zhang: Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of …

Copertina di Ian Madden: Always Making Progress

Ian Madden: Always Making Progress

This book guides process-industry professionals from the implementation of the basic foundations of Continuous Improvement (CI) through to an organization where CI is a way of life and a defining …

Copertina di Manviri (Department of Chemistry, MNIT Jaipur, JLN MARG, India) Rani & Uma (Dr B R Ambedkar Nat Ins of Tech Jalandhar, India) Shanker: Liquid and Crystal Nanomaterials for Water Pollutants Remediation

Manviri (Department of Chemistry, MNIT Jaipur, JLN MARG, India) Rani & Uma (Dr B R Ambedkar Nat Ins of Tech Jalandhar, India) Shanker: Liquid and Crystal Nanomaterials for Water Pollutants Remediation

Nanoscience technology is playing a vital role in multidisciplinary research due to its unique characteristics at nanoscale as compared to bulk materials. In view of such excellent properties, like …

Pagina successiva >>>