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Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. In der 8. Auflage wurde die bewährte Gliederung des Buches beibehalten. Alle Kapitel wurden überarbeitet und auf den neuesten Stand gebracht. Neue Entwicklungen in der Vertriebspolitik und im Online-Marketing wurden integriert.

€22.48

Language German ● Format PDF ● ISBN 9783834990273 ● Publisher Gabler Verlag ● Downloadable 3 times ● Currency EUR ● ID 6364944 ● Copy protection Adobe DRM

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