M. Taillard & Kenneth A. Loparo 
Psychology and Modern Warfare 
Idea Management in Conflict and Competition

Throughout history, both military and commercial entities around the world have utilized these methods, and even since the formalization of psychological operations during WW2 our methods have improved greatly, but we are still only touching the ‘tip of the iceberg’, so to speak, of what is truly possible.

Table of Content

PART I: INTRODUCTION PART II: A CRITIQUE ON CURRENT METHODS PART III: IDEA MODIFICATION 1. Introduction 2. Messages 3. Perception 4. Brainwashing 5. Trust and Identification 6. Interpersonal Conflict 7. Challenges and Limitations 8. Suggestions for Future Research PART IV: EMOTIONAL MODIFICATION 1. Introduction 2. Emotional Manipulation 3. Motivational Theory 4. Morale 5. Marketing and Branding 6. Theatrical Presence 7. Psychotropics 8. Challenges and Limitations 9. Suggestions for Future Research PART V: BEHAVIORAL MODIFICATION 1. Introduction 2. Disorders 3. Conditioning 4. Cross-Cultural Exploitation 5. Behavioral Intelligence 6. Organizational Manipulation 7. Direct Decision Influence 8. Challenges and Limitations 9. Suggestions for Future Research PART VI: CONCLUSION

About the author

Author Michael Taillard: Michael Taillard is a freelance research experimentalist and an Adjunct Professor of Economics at Bellevue University, USA. He received his Ph D in Financial Economics and has an academic background that includes degrees in International Economics as well as International Finance, and military training at the Army Transportation Corps in Ft. Eustis, VA. His work includes economic research projects for The American Red Cross, theoretical study for the United States Strategic Command (STRATCOM) on which this book is based, and consulting panels given at horror movie industry expos who ve since dubbed him The Econozombist for his work helping to build an accurate representation of the world after the zombie apocalypse. His interest in the military applications of economics stems from the time he spent as a United States Army Reservist and seeing the untapped tactical potential. Author Holly Giscoppa: [Holly Giscoppa is the pen name of Ashley Taillard]