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Kerstin Fröhlich
Innovationssysteme der TV-Unterhaltungsproduktion
Komparative Analyse Deutschlands und Großbritanniens

Ajutor

Copertina de Kerstin Fröhlich: Innovationssysteme der TV-Unterhaltungsproduktion (PDF)

€49.44

Cuprins

Begriffsbestimmungen.- Theoretische Herangehensweise.- TV-Unterhaltungsproduktion als kreative Industrie.- Innovation in Industriesystemen.- Untersuchungsleitende Dimensionen und Kategorien.- Methodische Herangehensweise.- Innovation, Risiko und Formate.- Basiskontext: Institutionelle Rahmenbedingungen.- Primärkontext I: Die relevanten Märkte.- Primärkontext II: Die innovierenden Akteure.- Innovationsprozess der TV-Unterhaltung.- Netzwerkkontext der TV-Unterhaltung.- Zusammenfassung und Fazit.- Diskussion.

Despre autor

Kerstin Fröhlich war als Entwicklungsredakteurin bei RTL Television tätig und hat am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich promoviert.

Limba Germana ● Format PDF ● Pagini 455 ● ISBN 9783531921273 ● Mărime fișier 3.3 MB ● Editura VS Verlag für Sozialwissenschaften ● Oraș Wiesbaden ● Țară DE ● Publicat 2009 ● Descărcabil 24 luni ● Valută EUR ● ID 2160181 ● Protecție împotriva copiilor DRM social

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