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Kerstin Fröhlich
Innovationssysteme der TV-Unterhaltungsproduktion
Komparative Analyse Deutschlands und Großbritanniens

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Обложка Kerstin Fröhlich: Innovationssysteme der TV-Unterhaltungsproduktion (PDF)

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Содержание

Begriffsbestimmungen.- Theoretische Herangehensweise.- TV-Unterhaltungsproduktion als kreative Industrie.- Innovation in Industriesystemen.- Untersuchungsleitende Dimensionen und Kategorien.- Methodische Herangehensweise.- Innovation, Risiko und Formate.- Basiskontext: Institutionelle Rahmenbedingungen.- Primärkontext I: Die relevanten Märkte.- Primärkontext II: Die innovierenden Akteure.- Innovationsprozess der TV-Unterhaltung.- Netzwerkkontext der TV-Unterhaltung.- Zusammenfassung und Fazit.- Diskussion.

Об авторе

Kerstin Fröhlich war als Entwicklungsredakteurin bei RTL Television tätig und hat am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich promoviert.

язык немецкий ● Формат PDF ● страницы 455 ● ISBN 9783531921273 ● Размер файла 3.3 MB ● издатель VS Verlag für Sozialwissenschaften ● город Wiesbaden ● Страна DE ● опубликованный 2009 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2160181 ● Защита от копирования Социальный DRM

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