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This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary ‘shortcuts’ to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short ‘to-the-point’ overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.
€32.09
Cuprins
Setting the scene.- Science Communication.- The Communication Process.- The Communication Office.- The production.- Overview Of The Production Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.- Production Of Printed Products.- Visual Communication.- Technical Set-Up.- Distribution.- Evaluation and Archiving.- Selected topics.- Making Websites.- Video Production.- Crisis Communication.- Guidelines for Scientists and Communicators.- How to Host a Press Conference.- Overcoming National Barriers.- Going Commercial.- Credibility in Science Communication.- The Hubble Space Telescope — A Public Outreach Case Study.- Community Initiatives.- Finishing off.- Summary.
Limba Engleză ● Format PDF ● Pagini 270 ● ISBN 9780387499604 ● Mărime fișier 10.6 MB ● Vârstă 02-99 ani ● Editura Springer New York ● Oraș NY ● Țară US ● Publicat 2007 ● Descărcabil 24 luni ● Valută EUR ● ID 2145330 ● Protecție împotriva copiilor Adobe DRM
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