This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary ‘shortcuts’ to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short ‘to-the-point’ overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.
Mục lục
Setting the scene.- Science Communication.- The Communication Process.- The Communication Office.- The production.- Overview Of The Production Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.- Production Of Printed Products.- Visual Communication.- Technical Set-Up.- Distribution.- Evaluation and Archiving.- Selected topics.- Making Websites.- Video Production.- Crisis Communication.- Guidelines for Scientists and Communicators.- How to Host a Press Conference.- Overcoming National Barriers.- Going Commercial.- Credibility in Science Communication.- The Hubble Space Telescope — A Public Outreach Case Study.- Community Initiatives.- Finishing off.- Summary.
Ngôn ngữ Anh ● định dạng PDF ● Trang 270 ● ISBN 9780387499604 ● Kích thước tập tin 10.6 MB ● Tuổi tác 02-99 năm ● Nhà xuất bản Springer New York ● Thành phố NY ● Quốc gia US ● Được phát hành 2007 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 2145330 ● Sao chép bảo vệ Adobe DRM
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