S. Dawson & Z. Slote Morris 
Future Public Health 
Burdens, Challenges and Opportunities

Situating public health within its social, environmental and political context, this book looks to the future through a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Using a multidisciplinary perspective it creates a compelling vision for public health policy.

Table of Content

Introduction PART I: POLICY FRAMEWORKS Devolution and Public Health Politics in the United Kingdom; S. L. Greer International Public Health – The Future Place of Primary Care; J. Amery & S. Gillam Improving Public Health: Balancing Between Poles; S. Atkinson Social marketing: Putting the Public, not Professionals, at the Heart of Public Health; Don’t Rain on my Parade! J. French PART II: INFLUENCING OUTCOMES Promoting Healthy Behaviour: Evidence from Psychology; L. Corbett Embedding Public Health Policy in the Social Context : Sexual Behaviour and Perceptions of Risk; Z. Slote Morris & S. Dawson In Sickness and in Health? Dynamics of Health, Cohabitation in United Kingdom; M. Karlsson, L. Mayhew & B. Rickayzen Successful Ageing: A Useful Concept for the Future? Y. Doyle, M. Sherriff & M. Mc Kee Developing an Index of Capability for Older People: A New Form of Measure for Public Health Interventions? J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan, K. Sproston & T. Peters Recruitment Into Lifestyle Modification Programmes: A Cross-Atlantic Perspective; S. Bhalotra & D. S. Shepard PART III: EVALUATION AND MEASUREMENT FOR PUBLIC HEALTH Evaluating the Societal Costs of Potentially Preventable Illnesses: Developing a Common Approach; G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. Mc Vey What Use Has Been Made of Economic Evaluation in Public Health: A Systematic Review of the Literature; D. Mc Daid & J. Needle Towards Investment in Public Health: The Emergence of a Burden of Economic Proof; R. Fordham The Challenges of Developing Cost-effective Public Health Guidance: A NICE Perspective; K. Chalkidou, A. J. Culyer, H. Naidoo & P. Littlejohns Conclusion

About the author

JENNY AMERY, MB Ch B, MSc, FFPHM, public health doctor, is Senior Health Adviser with the UK Department for International Development (DFID), currently based in New Delhi, India. SUE ATKINSON CBE, BSc, MB.BChir, MA, FFPH, is an independent Public Health Consultant, previously Director of Public Health for London and Health Advisor to the Mayor and Greater London Authority, UK. SARITA BHALOTRA, MHA, Ph D, is Assistant Professor for Social Policy and Management and Director of Undergraduate Programs and the Leadership Program in Health Policy and Management at the Heller School, Brandeis University, USA. KALIPSO CHALKIDOU, MD, Ph D, is Associate Director for Research and Development at the National Institute for Health and Clinical Excellence (NICE), UK. JOANNA COAST, BA(Econ)(Hons), MSc, Ph D is Professor of Health Economics at the University of Birmingham, UK. LAURA CORBETT is a doctoral candidate in the faculty of Social and Political Sciences at the University of Cambridge, UK. ANTONY CULYER, CBE, DEcon (Hon), FRCP (Hon), FRSA, FMed Sci, is Professor of Economics at the University of York, England, UK; Visiting Professor at the University of Toronto; Chair of the Office of Health Economics, London; Chair of the Research and Development Advisory Committee of the National Institute for Health and Clinical Excellence (NICE); Co-Editor of the Journal of Health Economics. YVONNE DOYLE is Regional Director of Public Health and Medical Director of the Government Office for the Southeast / Southeast Coast Strategic Health Authority and an honorary lecturer at the London School of Hygiene& Tropical Medicine, UK. TERRY FLYNN, MACantab, MSc, Ph D is a research fellow in health economics at the Medical Research Council Health Services Research Collaboration, University of Bristol, UK. RICHARD J. FORDHAM, Ph D, MA, BA(Hons), FFPH is Senior Lecturer in Health Economics and Director of the Health Economics Support Programme, University of East Anglia, and Visiting Lecturer, University of Cambridge, UK. JEFF FRENCH, Ph D, MBA, MSc, Dip HE, BA, Cert Ed, is Director of the National Social Marketing Centre at the National Consumer Council, UK. STEPHEN GILLAM, MD, FRCP, FFPH, MRCGP is a general practitioner and public health specialist. He works in the NHS and directs public health teaching at the Clinical School of Cambridge University, UK. SCOTT L. GREER, Ph D. is Assistant Professor of Health Management and Policy at the University of Michigan School of Public Health and Honourary Senior Research Fellow of the Constitution Unit, University College London, UK. INI GREWAL MA, BA(Hons) was Senior Researcher in the Qualitative Research Unit at the National Centre for Social Research, UK. MARTIN KARLSSON, Ph D (EUI, 2007) is Research Fellow (economics) at the Oxford Institute of Ageing, UK. JANE LEWIS, BA(Hons) is Director of the Qualitative Research Unit at the National Centre for Social Research, UK. GRAHAM LISTER, Ph D, MSc is a Senior Associate of the Judge Business School, University of Cambridge and Visiting Professor in Health and Social Care at London South Bank University, UK. PETER LITTLEJOHNS, MD, FRCP, is Clinical and Public Health Director of the National Institute for Health and Clinical Excellence (NICE), UK. DOMINIC MCVEY, BSc (Hons), MSc is the Research Director at the National Social Marketing Centre at the National Consumer Council and Associate Research Fellow at the London School of Hygiene and Tropical Medicine, UK. LESLIE MAYHEW, Ph D is Professor of Statistics in the Faculty of Actuarial Sciences and Insurance at Cass Business School, City University, London and Director of The Risk Institute at Cass Business School, UK. DAVID MCDAID is a research fellow in the Personal Social Services Research Unit (PSSRU) at the London School of Economics and Political Science, UK, and editor of Eurohealth. MARTIN MCKEE CBE, MD, DSc, MSc, FRCP, FRCPI, FFPH, Fmed Sci is Professor of European Health Policy at the London School of Hygiene and Tropical Medicine, UK. MIRANDA MUGFORD, DPhil, BA, is Professor of Health Economics at the University of East Anglia, UK. BHASH NAIDOO, B.Eng, M.Sc, Ph.D, is a Technical Advisor within the Centre for Public Health Excellence at the National Institute for Health and Clinical Excellence (NICE), UK. LUCY NATARAJAN, BA(Hons), MAOxon, MSc LSE was Senior Researcher in the Health Research department at the National Centre for Social Research, UK. JUSTIN NEEDLE, is Lecturer in Health Services Research and Policy at the Centre for Allied Health Professionals Research at City University, London, UK. ABIODUN OLUKOGA, BSc, MBCHB, MBA, MPH, MCom(Econ), FMCPH, is a specialist public health physician and economist at the School of Medicine, Health Policy& Practice, University of East Anglia, UK. TIM PETERS, BSc(Hons), MSc, Ph D is Professor of Primary Care Health Services Research at the University of Bristol, UK. BEN RICKAYZEN, BSc, FIA is Senior Lecturer in Actuarial Science in the Faculty of Actuarial Science and Insurance, Cass Business School, City University, UK. DONALD S. SHEPARD, Ph D is Professor at the Schneider Institute for Health Policy at the Heller School, Brandeis University, UK. MARTYN SHERRIFF, Ph D, ANCRT, BSc, MIMMM, FSS, MRSC is Reader in Biomaterials at King’s College London Dental Institute at Guy’s, King’s College and St Thomas’ Hospitals, UK. KERRY SPROSTON, BA(hons), MACantab is a Research Director at the National Centre for Social Research in London, UK. ED WILSON, BSc (Hons), MSc is a researcher in Health Economics at the University of East Anglia, UK.