Erik Qualman 
Socialnomics 
How Social Media Transforms the Way We Live and Do Business

The benchmark book on to the effects and implications of social
media on our daily lives, and how businesses can harness its
power

Socialnomics is an essential book for anyone who wants to
understand the implications of social media on our daily lives and
how businesses can tap the power of social media to increase their
sales, cut their marketing costs, and reach consumers directly. In
this revised and updated second edition, author Erik Qualman
presents new material based on meeting with 75 Fortune 1000
companies, 50 colleges and universities, and over 100 small
businesses & non-profits since the first edition. Qualman’s
materials have been used from IBM to NASA to Harvard to local
businesses.

* Lists the top ten easy opportunities that companies and
organization miss when it comes to social media

* Describes where social media should reside in an organization
and the necessary building blocks for success

* Explains why over 50 percent of companies still block social
media to their employees and why this is a detriment to
success

* Shares proper training methods for your ENTIRE organization on
social media; not just the chosen few

* Reviews the top companies, organizations and individuals using
social media, explaining what separates them from other companies
and how to replicate their success

Social media can transform your business and your relationship
with consumers. Discover what social media can do for you, and what
you can do for others while using social media.

Mục lục

Foreword Scott Monty ix

Acknowledgments xiii

About This Book xv

Introduction xvii

Chapter One Word of Mouth Goes World of Mouth 1

Chapter Two Social Media = Preventive Behavior 29

Chapter Three Social Media = Braggadocian Behavior 37

Chapter Four What We Can Learn from Politics 50

Chapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72

Chapter Six Death of Social Schizophrenia 95

Chapter Seven Winners and Losers in a 140-Character World 107

Chapter Eight Next Steps for Companies and the Glass House Generation 149

Chapter Nine Social Media Rolodex and Resources 188

Chapter Ten Social ROI 195

Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210

Chapter Twelve Blogging: What Works 217

Chapter Thirteen 100+ Social Media Tools 226

Chapter Fourteen Making Viral Videos 234

Chapter Fifteen Social Media for B2B 238

Chapter Sixteen Case Studies 243

Chapter Seventeen Social Analytics: Big Data and Beyond 256

Chapter Eighteen Social Organizational Structure 267

Chapter Nineteen FAQs 273

Chapter Twenty Teacher and Company Resources and Exercises 292

Socialnomics Summary 296

Notes 299

About the Author 311

Index 313

Giới thiệu về tác giả

ERIK QUALMAN was voted the 2nd Most Likeable Author in
the World behind Harry Potter’s J. K. Rowling. Fast
Company ranks him as a Top 100 Digital Influencer, and PC
Magazine lists his blog as a Top 10 Social Media blog. A
frequently requested international speaker, he has been featured on
media outlets including 60 Minutes, the Wall Street Journal,
and ABC News. He is listed as a Top 50 MBA Professor and has served
as the Head of Marketing at Travelzoo®. Yet, he may be best
known for writing and producing the world’s most watched social
media video.