Will Murray 
Corporate Denial 
Confronting the World’s Most Damaging Business Taboo

What do you do when ordinary becomes OK?

Corporate Denial confronts head on everything that anybody who has
ever worked in a company goes home and moans about, and helps do
something about it.

The vast majority of companies are in denial about the fact that
they have become very ordinary places to be. As a result they are
unchallenging, uninspiring, ineffective and generally listless.
Corporate Denial helps companies of all sizes communicate and get
to grips with the etiquette of inaction. It says the things you
have longed to say, talks about the things you see on a daily basis
and gives you a hammer to smash some corporate cows with. This is a
manifesto for action for those who are just interested in the
pursuit of good business. Read it and lead your organization out of
denial.

Corporate Denial comes with its very own antidote, Codenial, to
relieve the pressures and pains of working. Codenial ™
provides:

* Fast relief from the etiquette of inaction

* Treats meaningless corporate values

* Alleviates lost purpose and low corporate libido

* Restores sanity and clears up confusion

* Provokes effective communication

Table of Content

Acknowledgements.

Foreword.

Preface.

The Seven Sins of Denial: Undeniable Evidence.

1.0. Corporate Stress: The Road to Corporate Denial.

2.0. Companies in Denial: The importance of early diagnosis.

3.0. Understanding Effectiveness: What makes organizations
tick?

4.0. Inside Success: The theory of relative performance.

5.0. The Desire to Amaze: Fine-tuning your aspiration.

6.0. Corporate Evolution: Why some organisations grow up faster
and stronger.

7.0. Truth and Reconciliation in Business: How to break with the
past and move on.

8.0. Relationship Mapping: How to build amazingly successful
relationships.

Appendix 1: ‘What Culture’.

Appendix 2: Principles of Effective Relationships.

Appendix 3: Example Truth Map Questions.

Appendix 4: The contributing Team.

Index.

About the author

WILL MURRAYhas recently been described as the Dr Ruth of
Organizations. He is an organizational coach and business
relationship trouble-shooter with a difference. A leading
exponent in maximising the effectiveness of organizational
relationships. Will lifts the lid on the power of
relationships to determine an organization’s future, bringing a
whole new meaning to the term ‘relationship management’.

Will Murray was formerly a Head of Marketing at BT and then
Director of Marketing at Ernst and Young. He now runs WJM
Business Relationships and is a partner in The Business
Brief. His previous books include Brand Storm (FT
Prentice Hall) and Hey You (Momentum), Over the last
twenty years Will and his colleagues have worked with many leading
brands including: BA, GSK, Orange, Buckingham Palace, RWE Innogy
and Fujitsu.