David Owen 
The Big Idea Book 
Five hundred new ideas to change the world in ways big and small

Ideas are like buses, you wait forever and then 500 come along at
once. The Big Idea Book is 500 novel, ingenious and
downright crazy ideas designed to inspire, amuse and divert.
Developed by the team behind the innovative website, Idea-a-Day at
www.idea-a-day.com, it
covers everything from business to travel, politics to money and
everything in between.

Idea-a-Day has a vast network of followers and contributors –
some famous, some infamous, some revered, some reviled – who
post ideas to be read, enjoyed, used or abused. Seth Godin, Malcolm
Maclaren and Wayne Hemmingway are just a few of its fans. In The
Big Idea Book all this creative energy is mixed together with
unpublished ideas, quotes, cartoons, illustrations and
thought-pieces to give creatives and cool office types a visual and
intellectual treat guaranteed to kickstart the imagination and
creative flair!

表中的内容

Foreword.

The Review Panel.

Introduction.

The Ideas.

Postscript: The One That Got Away.

Index of Contributors.

关于作者

Idea A Day was founded in 2000 by David Owen, Becky Clarke,
Rupert Kaye and Chas Bayfield. Respectively, they work in the music
business, advertising, education and advertising [again]. Between
them they all have a lot of ideas.

The aforementioned are all at pains to point out that they did
not write the majority of the entries in this book. The ideas were
submitted by individuals from around the world. They were
gratefully received and are published here with further thanks.