Robert J. Benson & Tom Bugnitz 
From Business Strategy to IT Action 
Right Decisions for a Better Bottom Line

From Business Strategy to IT Action gives companies of all sizesthe tools to effectively link IT to business strategy and produceeffective, actionable strategies for bottom-line results. Theauthors present CEOs, CFOs, CIOs, and IT managers with a powerfuland accessible resource packed with such useful material as:
* The Strategy-to-Bottom-Line Value Chain, which integrates themanagement practices relating to planning, prioritization, alignment, and assessing a company’s entire IT budget
* Methods for using IT Impact Management to establish IT cultureand performance models for the business/IT connection
* The IT Improvement Zone, which quickly identifies where a companycan focus its energies for maximum results
* And much more

About the author

Robert J. Benson is a principal with The Beta Group, aconsulting firm with clients in the United States and throughoutthe world. He is affiliate professor of computer science at Washington University and part-time professor of informationmanagement at Tilburg University in the Netherlands. He is coauthorof Information Economics: Linking Information Technology and Business Performance and Information Strategy and Economics.

Thomas L. Bugnitz is President of The Beta Group. He is afrequent speaker on technology management and an adjunct professorat Washington University.

William B. Walton is a principal with The Beta Group.Prior to joining The Beta Group, he spent seventeen years with Gartner Group, where he developed IT measurement services andassociated analytical methods.