Ebook > Social Sciences > Economy > Martin Huber: Kollaborative Wertschöpfung (PDF)

Martin Huber
Kollaborative Wertschöpfung
Kundenaktivitaten als Basis neuer Wertschopfungskonstellationen fur E-Services

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Martin Huber untersucht, wie Kunden in die Neukonzeption und Weiterentwicklung von elektronisch erbrachten Dienstleistungen einbezogen werden können. Er zeigt, dass sich Konstellationen schaffen lassen, in denen es durch Kundenaktivitäten zu einer nebenläufigen Wertschöpfung kommt, d.h. zu unintendierten positiven Nutzenveränderungen, die bei anderen ökonomischen Akteuren ausgelöst werden.

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Language German ● Format PDF ● ISBN 9783322818270 ● Publisher Deutscher Universitatsverlag ● Downloadable 3 times ● Currency EUR ● ID 6304928 ● Copy protection Adobe DRM

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