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Martin Huber
Kollaborative Wertschöpfung
Kundenaktivitaten als Basis neuer Wertschopfungskonstellationen fur E-Services

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Örtmek Martin Huber: Kollaborative Wertschöpfung (PDF)

Martin Huber untersucht, wie Kunden in die Neukonzeption und Weiterentwicklung von elektronisch erbrachten Dienstleistungen einbezogen werden können. Er zeigt, dass sich Konstellationen schaffen lassen, in denen es durch Kundenaktivitäten zu einer nebenläufigen Wertschöpfung kommt, d.h. zu unintendierten positiven Nutzenveränderungen, die bei anderen ökonomischen Akteuren ausgelöst werden.

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Dil Almanca ● Biçim PDF ● ISBN 9783322818270 ● Yayımcı Deutscher Universitatsverlag ● Yayınlanan 2013 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6304928 ● Kopya koruma Adobe DRM

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