This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Über den Autor
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Sprache Englisch ● Format EPUB ● Seiten 208 ● ISBN 9781610580687 ● Dateigröße 41.2 MB ● Verlag Rockport Publishers ● Land US ● Erscheinungsjahr 2010 ● herunterladbar 24 Monate ● Währung EUR ● ID 5940046 ● Kopierschutz Adobe DRM
erfordert DRM-fähige Lesetechnologie