This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Circa l’autore
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Lingua Inglese ● Formato EPUB ● Pagine 208 ● ISBN 9781610580687 ● Dimensione 41.2 MB ● Casa editrice Rockport Publishers ● Paese US ● Pubblicato 2010 ● Scaricabile 24 mesi ● Moneta EUR ● ID 5940046 ● Protezione dalla copia Adobe DRM
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