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Kevin Budelmann & Yang Kim
Brand Identity Essentials
100 Principles for Designing Logos and Building Brands

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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

€44.99

About the author

Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com

Language English ● Format EPUB ● Pages 208 ● ISBN 9781610580687 ● File size 41.2 MB ● Publisher Rockport Publishers ● Country US ● Published 2010 ● Downloadable 24 months ● Currency EUR ● ID 5940046 ● Copy protection Adobe DRM

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