This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Om författaren
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Språk Engelska ● Formatera EPUB ● Sidor 208 ● ISBN 9781610580687 ● Filstorlek 41.2 MB ● Utgivare Rockport Publishers ● Land US ● Publicerad 2010 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 5940046 ● Kopieringsskydd Adobe DRM
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