This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Sobre el autor
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Idioma Inglés ● Formato EPUB ● Páginas 208 ● ISBN 9781610580687 ● Tamaño de archivo 41.2 MB ● Editorial Rockport Publishers ● País US ● Publicado 2010 ● Descargable 24 meses ● Divisa EUR ● ID 5940046 ● Protección de copia Adobe DRM
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