This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Mengenai Pengarang
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Bahasa Inggeris ● Format EPUB ● Halaman-halaman 208 ● ISBN 9781610580687 ● Saiz fail 41.2 MB ● Penerbit Rockport Publishers ● Negara US ● Diterbitkan 2010 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5940046 ● Salin perlindungan Adobe DRM
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