Ebook > Scienze sociali > Politica > Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

Klaus Kamps
Politisches Kommunikationsmanagement
Grundlagen und Professionalisierung moderner Politikvermittlung

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Copertina di Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

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Tabella dei contenuti

Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

Circa l’autore

Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

Lingua Tedesco ● Formato PDF ● Pagine 454 ● ISBN 9783531902517 ● Dimensione 25.7 MB ● Casa editrice VS Verlag für Sozialwissenschaften ● Città Wiesbaden ● Paese DE ● Pubblicato 2007 ● Scaricabile 24 mesi ● Moneta EUR ● ID 2158900 ● Protezione dalla copia DRM sociale

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