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Klaus Kamps
Politisches Kommunikationsmanagement
Grundlagen und Professionalisierung moderner Politikvermittlung

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Capa do Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

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Tabela de Conteúdo

Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

Sobre o autor

Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

Língua Alemão ● Formato PDF ● Páginas 454 ● ISBN 9783531902517 ● Tamanho do arquivo 25.7 MB ● Editora VS Verlag für Sozialwissenschaften ● Cidade Wiesbaden ● País DE ● Publicado 2007 ● Carregável 24 meses ● Moeda EUR ● ID 2158900 ● Proteção contra cópia DRM social

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