Електронна книга > Суспільствознавство > Політика > Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

Klaus Kamps
Politisches Kommunikationsmanagement
Grundlagen und Professionalisierung moderner Politikvermittlung

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Обкладинка Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

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Зміст

Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

Про автора

Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

Мова Німецька ● Формат PDF ● Сторінки 454 ● ISBN 9783531902517 ● Розмір файлу 25.7 MB ● Видавець VS Verlag für Sozialwissenschaften ● Місто Wiesbaden ● Країна DE ● Опубліковано 2007 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 2158900 ● Захист від копіювання Соціальний DRM

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