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Klaus Kamps
Politisches Kommunikationsmanagement
Grundlagen und Professionalisierung moderner Politikvermittlung

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Обложка Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

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Содержание

Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

Об авторе

Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

язык немецкий ● Формат PDF ● страницы 454 ● ISBN 9783531902517 ● Размер файла 25.7 MB ● издатель VS Verlag für Sozialwissenschaften ● город Wiesbaden ● Страна DE ● опубликованный 2007 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2158900 ● Защита от копирования Социальный DRM

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