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Klaus Kamps
Politisches Kommunikationsmanagement
Grundlagen und Professionalisierung moderner Politikvermittlung

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Bìa của Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

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Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

Giới thiệu về tác giả

Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

Ngôn ngữ tiếng Đức ● định dạng PDF ● Trang 454 ● ISBN 9783531902517 ● Kích thước tập tin 25.7 MB ● Nhà xuất bản VS Verlag für Sozialwissenschaften ● Thành phố Wiesbaden ● Quốc gia DE ● Được phát hành 2007 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 2158900 ● Sao chép bảo vệ DRM xã hội

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