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Klaus Kamps
Politisches Kommunikationsmanagement
Grundlagen und Professionalisierung moderner Politikvermittlung

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Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

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Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

Bahasa Jerman ● Format PDF ● Halaman-halaman 454 ● ISBN 9783531902517 ● Saiz fail 25.7 MB ● Penerbit VS Verlag für Sozialwissenschaften ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2007 ● Muat turun 24 bulan ● Mata wang EUR ● ID 2158900 ● Salin perlindungan Social DRM

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